The Story Behind the Stitches
I’m Apoorva, the founder and maker behind Crochet by Apoo. Chess was a big part of my childhood, teaching me patience, practice and the joy of getting a little better each day. Little did I know that years later, I’d find another world where I could put those same qualities to use. In 2022, a casual suggestion from a friend’s mom — “Why don’t you learn crochet?” — turned into something I never quite imagined. From my first stitches to 20+ in-person events, Crochet by Apoo has grown one little piece at a time. I believe in making what I love, what I’d choose for myself, and what I feel deserves a place in someone’s everyday life. Every design is thoughtfully chosen, every detail matters, and every piece passes through my hands, from start to finish.